The earth awakens, and colors explode in a breath of freedom. Our first SS26 campaign tells the beginning of a story: beauty born from deep roots and soaring toward the horizon.

Each step follows this awakening. The new Friulane from the Terra Viva collection reinterpret tradition through lightweight materials and natural textures, from canvas to bolder patterns.

The chosen materials mirror the freshness of shadows and this first awakening, with a palette inspired by nature and its balance, designed to accompany the body with lightness. The lines are simple and elegant, and move naturally between everyday life and special moments, between home and the outside world: linen, silks and striped cottons that caress the skin.

Alongside the women’s collection, the men’s selection is expressed through linen shirts and cotton bermuda shorts, in essential tones such as night blue, tobacco and ice.

Terra Viva is the essence of a beginning spring — an invitation to feel deeply rooted and magnificently free.

This is just the beginning. This summer, the story will continue with the second part of our narrative.